The great and the good turned up for the launch of the Maverick Stars 'Sting Like a Bee' initiative at Moss Side Fire Station Boxing Club.

Maverick ambassadors Jamie Moore, Nigel Travis, Chantelle Cameron and Conner Tudsbury were in attendance, along with other stars including Carl Frampton, Robin Reid and Zelfa Barrett.

Speakers on the day included boxing coach and anti-knife crime campaigner Alan Walsh, Dean Lynch from Challenge4Change and Stuart Maddox from Safety Guide. The media was also well represented with BBC Radio Five Live, talkSPORT and Sky Sports News all broadcasting live from the event. Hits Radio, BBC Manchester, the Daily Star and British Boxers were also in attendance.

'Sting Like a Bee' is helping to tackle knife-crime and anti-social behaviour throughout Greater Manchester by targeting 'at risk' young people and funding boxing and leadership initiatives at gyms throughout the  ten boroughs